Christopher Raeburn – making it in Japan

Kent-born designer Christopher Raeburn launched his fashion label in East London in 2008. Today his designs are sold through 30 stockists worldwide, including in Paris, Moscow, Milan and Beijing.

Exhibiting at London Fashion Week in September 2010, Christopher met a Fashion Sector Specialist from UK Trade & Investment (UKTI) who invited him to join a trade mission to Japan in the November. He received a grant through UKTI’s Tradeshow Access Programme towards the cost of the trip, which saw him exhibiting alongside 20 other British designers at the GREAT Britain showcase in Tokyo. Two further trade missions to Japan followed in 2011 and 2012 and UKTI’s Fashion Sector Specialist provided hands on support along the way.

Christopher Raeburn has now secured a number of partnerships and wholesale accounts in Japan, and is in advanced stage talks with a potential local agent. The company is also working in collaboration with Japanese bag manufacturer Porter on Remade in Japan, a small range of bags from UK-sourced fabrics.

“The support we have had from UKTI’s staff in both the UK and Japan has been outstanding,” says Christopher. “Not only does our association with them give us credibility and open doors for us, but we can use them as a trusted sounding board.”

Fast facts

Company: Christopher Raeburn

Website: www.christopherraeburn.co.uk

Helping you attend tradeshows

Taking part in overseas exhibitions is an effective way for you to test markets, attract customers, appoint agents or distributors and make sales. UK Trade & Investment’s Tradeshow Access Programme (TAP) provides grant support for eligible SME firms to attend trade shows overseas.

Participation is usually as part of a group, a great advantage for inexperienced businesses, and is usually led by one of our Accredited Trade Organisations (ATOs). ATOs work with UK Trade & Investment to raise the profile of UK groups and sectors at key exhibitions.

Countries: Japan
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