China | Planning the initial market entry phase

Richard Unwin, Managing Director of Backbone IT Ltd explains how research, a good understanding of how to set up an initial web presence and the need to build trust are key to beginning to do business successfully in China:

  • Market research
  • Digital presence
  • Channels, marketplaces & online retail portals
  • Localised content & search engine visibility
  • Social media
  • Trust

Sectors: Multimedia Sales and Online Retailing
Countries: China
Topics: Advertising, E-commerce, Insights & Statistics, and Market Research
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