Richard Unwin, Managing Director of Backbone IT Ltd explains how research, a good understanding of how to set up an initial web presence and the need to build trust are key to beginning to do business successfully in China:
- Market research
- Digital presence
- Channels, marketplaces & online retail portals
- Localised content & search engine visibility
- Social media
- Trust
Sectors: Multimedia Sales and Online Retailing
Countries: China
Topics: Advertising, E-commerce, Insights & Statistics, and Market Research
Countries: China
Topics: Advertising, E-commerce, Insights & Statistics, and Market Research
