Case study: Tiptree, Wilkin & Sons Ltd.
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The Preserve of Good Taste, Tiptree, Wilkin & Sons Ltd.
The Wilkin family have been farming at Tiptree, Essex, since 1757, and making quality
preserves since 1885. We grow a wide range of traditional English fruits and use them to
make conserves and condiments in our factory. Our farm is LEAF Marque accredited
(Linking Environment And Farming), ensuring that we work sympathetically with our
environment and encourage links with our local community. We received our first Royal
Warrant from George V in 1911, and remain Royal Warrant holders as purveyors of Tiptree
Products to Her Majesty, Queen Elizabeth II.
Our products are made to cherished recipes and are free from artificial colours, flavours and preservatives. We inspect and prepare our fruit by hand then cook in small batches using traditional, copper-bottomed pans. As well as our jam factory, we also have an artisan bakery and a steamed pudding factory. We supply an extensive range of conserves, marmalades, honeys, sauces, condiments, fresh fruit, teas, ice creams, cakes, biscuits, gift packs and even Christmas puddings. Our products can be found in over sixty countries across the world, and are available in fine retailers, premium hotels and quality airlines.
Exports have become more important to our business over the last 10 years. In 2015, around a quarter of our revenue came from oversea markets. We have seen healthy growth in the Middle East and from emerging economies, such as China.
Making progress in the export markets is challenging as we have limited resources oversea.
We work closely with our distributors, building long-term relationship with them so that they can be our brand ambassador in the destination markets. Support from FDF, FDEA, UKTI and CBBC has helped us build more connections in promoting British Food & Drink in
various markets. In the recent push for exporting English scones and cakes from Tiptree
Patisserie, we were delighted to help out on Queen’s 90th Birthday celebration in Shanghai, Beijing and Singapore. Export is of strategic importance to Tiptree’s future.
We remain committed to maintaining the highest quality standards to all our customers around the world, without compromise.
Topics: Export Planning