CASE STUDY: Reids of Caithness

Family-run Reids of Caithness has been baking biscuit products since 1966. Using the finest ingredients possible, time honoured handcraft baking methods and traditional recipes, Reids’ premium quality products are now exported worldwide.

Reids was created with a philosophy to deliver fresh, great tasting products, whilst offering exceptional customer service in terms of sales, delivery and product range. Winning many prestigious awards, including 3 Gold Stars and Best Scottish Speciality for their All Butter Shortbread is testament to the success of the Reids product range and the popularity of its products has enabled Reids to become a global brand.

In 2010, while exhibiting at Speciality Food Show in London, Reids was approached by an international buyer and conversations swiftly progressed to successful international trading with a total of 13 different countries (Japan, Canada, USA, China, Russia, Dubai, South Korea, Bahrain, Malaysia, Hong Kong, Germany, France and Kuwait).

International trade now accounts for 40% of the Reids business and this is set to increase by an additional 25% by the end of 2015.

Following on from its export success, Reids’ Private Label companies have since chosen the company as agent to export the full Partridges of London Ltd brand. Reids now exports Partridges to Dubai, Hong Kong, Germany and Malaysia.

Tracy Reid, Business Development Director said: “We remain one of the leading suppliers of bakery products, biscuits and loaf cakes and are constantly striving to bring exciting new products to the market both nationally and internationally.

“Export is a crucial part of our business, however, despite our international growth, our “mission” still remains to build and improve the business in a way that we can continue to support local people with employment in the rural county of Caithness.“

Sectors: Food & Drink and Food & Drink Manufacturing
Topics: Winning Global Contracts
Export Action Plan