CASE STUDY – Lizi’s Granola 2016
Lizi’s Granola was set up to produce and sell premium quality healthy granola. We are the only brand to measure the glycaemic load (GL) of each of our products – this is extremely important when creating our granola. We are committed to supplying a low GL breakfast, high in fibre and protein without filling it with sugar. This is evident when looking at the nutritional breakdown of our granola, especially when comparing average sugar content, which is much lower than other competitors.
We anticipate exports will grow in Europe, the Middle East and Asia as consumers are looking to eat healthier cereals and snacks. All our products sell well in export markets as they taste good and are healthy, but the recently introduced Low Sugar and High Protein are flying off the shelves.
Lizi’s Granola is now exported to every continent except Australasia, which is a huge achievement. Our focus has been to give the consumer a healthier choice while delivering on quality of ingredient and taste – no matter where they live. By exporting to many countries, it reduces our risk so we are not entirely dependent on one country. Nigel Bryan MD.
Countries: Asia Pacific, Europe, and Middle East
Topics: Business Development, Export Planning, and Market Research