Cambridge Manufacturing – making a profit by shedding pounds in Mexico
Made and marketed by Cambridge Manufacturing Company Ltd, Cambridge Weight Plan (CWP) is sold by more than 2500 Consultants in the UK, and through a network of distributors across 25 countries, including Holland, Saudi Arabia, Cyprus and Australia.
Having worked with UKTI’s in Spain, Cambridge Manufacturing suggested that its Mexican distributor, Armando Robles, contact his local UKTI team. UKTI Mexico agreed to host an official launch event to introduce CWP to the local market.
The launch at the Embassy was attended by 80 people, including healthcare professionals, dieticians, nutritionists and local media. The event generated good press which has been useful not only for Armando, but also for Cambridge Manufacturing back in the UK and its global distributor network.
“Having the British Ambassador herself host the event gave us official recognition as a company with credibility, putting us in a stronger position to convince our audience of our track record and success rates,” says Christopher McDermott, Business Development Director (Distributors) at Cambridge Manufacturing Company Ltd. “UKTI’s support is a valuable resource for British companies doing business overseas, and shouldn’t be underestimated.”