Building a marketing plan for successful market entry to China

Domenica di Lieto, Commercial Director at Qumin outlines key steps for brand owners to consider:

  • Company names
  • Domain registrations
  • Online & social presence
  • Localised Mandarin digital content
  • Trust, credibility & heritage
  • Competition

 

 

Sectors: Multimedia Sales
Countries: China
Topics: E-commerce
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Export Action Plan