Once you have your company website designed and your content ready, it’s unlikely that you change these pages again. Your website becomes static and attracting organic traffic becomes difficult.
The best solution is creating a dedicated blog where you post relevant articles, white papers and content. Many international companies not only have their blog in their main language but in others too.
By providing valuable information to your international audience, your company builds a personally and trust among your subscribers. Not to mention that it’s very cost effective.
In the beginning, multilingual blogging maybe daunting for some and often business owners give up before they start seeing the results.