Bristol-based Aardman Animations, a world leader in model animation, was invited to participate in the UK Trade & Investment (UKTI) GREAT Weeks outward mission to Mexico in November last year alongside nine other UK companies.
Alix Wiseman, Head of Sales and Acquisitions, joined the mission to gain a deeper understanding of the animation industry inMexico, expand Aardman’s business relationships and secure new partnerships in the territory.
Surprised by the scope and relevance of the introductions facilitated by UKTI, Alix made valuable contacts that she said would otherwise not have been possible. She described UKTI as “extremely supportive”, ensuring that she “met only appropriate contacts” from her field.
Alix said “Attending CutOut Fest, which formed part of the Great Weeks programme, had a big impact. I made a lot of progress in meetings with Televisa, Universal and Paramount in Mexico and am now working on securing a couple of deals which, if successful, could equate to significant revenues or media values for Aardman in the territory.”
Alix felt that the Great Week delivered on the promise to facilitate relevant and valuable introductions and valued the support offered post-event regarding new business ventures.
GREAT Weeks is a programme of trade missions from the UK for the creative, retail, luxury, food and drink sectors. Organised by UK Trade & Investment in collaboration with industry experts in some of the world’s fastest growing markets, GREAT Weeks equip British businesses with the support they need to export overseas. Attendees benefit from gaining access to key decision makers, major buyers and potential partners in a range of countries. Each visit allows UK companies to build long term relationships and engage in high-level discussions. GREAT Weeks also run in parallel within high-profile events in the region, such as fashion shows or festivals. To find out more, visit www.greatweeks.co.uk