Christmas may be the e-commerce event of the year, but it’s only one of many major online shopping holidays and events during the year that provide huge opportunities for growing your international sales. These include Valentine’s Day, Mother’s Day, Diwali, Black Friday and what is now the world’s biggest online shopping day – Singles’ Day in China.
Open to Export asked leading e-commerce experts including Web Retailer, Tamebay, Grow Global, Shopify and DHL to share their best practical, easy-to-implement tips on how to make sure you are set up to capitalise on the opportunity to grow your international sales during these periods. Here we have compiled the best of these into a 12 step guide.
Market research will allow you to identify the best countries and events to focus your energies on, but this calendar of key international online shopping dates should help get you started.
For additional advice and inspiration about how to capitalise from the opportunities from international e-commerce click here to see our free webinars featuring successful e-commerce businesses in conversation with top industry experts, alongside articles and case studies from our community.
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Infographic from Open to Export’s free 12-step guide to making the most of international e-commerce events