The Food and Drink Action Plan and Food is GREAT campaign pillar have been launched by Environment Secretary Owen Paterson at Anuga, in Cologne Germany, the world’s leading food and drink trade fair.
One thousand British food and drink firms will benefit from a new exports action plan which aims to deliver a £500m boost to the UK economy.
The action plan will be delivered by UK Trade & Investment (UKTI) and the Department for Environment, Food and Rural Affairs (Defra), as part of the Government’s overall ambition to raise UK exports to £1 trillion and to get 100,000 more UK companies exporting.
Food and drink is the UK’s largest manufacturing sector with a turnover of over £90bn. However, there is huge untapped potential for export among small and medium sized businesses (SMEs) with 90% currently not exporting and primarily only with close European neighbours.
The plan was launched by Environment Secretary Owen Paterson at Anuga, in Cologne Germany, the world’s leading food and drink trade fair.
At the same timefood was officially launched as one of the GREAT marketing campaign pillars. The GREAT campaign showcases the very best of what Britain has to offer in order to encourage the world to visit, study and do business with the UK.
Through the GREAT campaign UKTI will deliver a two year programme of activity showcasing the British food and drink industry to markets in Vietnam, Mexico, Brazil, Russia, South Korea, Hong Kong and Macao, China, USA and Europe.
Speaking from Anuga, Environment Secretary, Owen Paterson said:
“Brand Britain is recognised and revered internationally. The Food and Drink Exports Action Plan and the launch of ‘Food is GREAT’ are important, as they will give quality British produce an even higher profile, boost our economy and create jobs.
“There are huge opportunities for British food companies to export all over the world and I’m determined to help our firms exploit them.”
UK food and drink companies are attending Anuga to meet a range of buyers, suppliers and to visit a number of local food and drink producers.
Celebrity Chef and ambassador for the Food is GREAT campaign, Tom Aikens, has created a menu for the delegates to showcase the best of British produce and improve international perceptions of the UK’s food offering.