Webinar: Top British Brands share their story (2013)

Webinar posted by William Barns-Graham, on behalf of Open to Export

In this webinar top British exporters Typhoo Tea and Hawkshead Relish shared their success with us whilst providing top tips on expanding to new markets.

Hawkshead Relish is run by Mark and Maria Whitehead MBE and has won over 50 Great Taste Awards. Typhoo Tea was established in 1903 and has been selling tea for over 100 years.

 

Typhoo Tea

During the webinar they gave us an insight into the international success of their brand and how it was accomplished.

Establish new and niche markets – entering new markets allows your brand to get a strong foothold in new territory meaning you business can grow faster than if it was an already established market.

Create strategic alliances – this will allow your company to grow and become part of already established networks allowing new opportunities to open up for you.

Expand the product range – creating new products is a good way of ensuring customer loyalty as well as showing off a fresh look to the brand .

Hawkshead Relish

New office suites – having a fresh and new area to work can help motivate production.

Trade missions – the key point here is networking; it will provide you with an opportunity to discuss topics with other UK exporters who are at the same stage as you.

You can watch the video of the webinar below, and check out our Recent Webinars page to access all the Open to Export webinars giving practical guidance and answers to all your exporting concerns.