Entering the US market

Open to Export looks at the USA, the UK’s biggest export market

Doing Business in the USA Event

In November 2012, a number of experts gave presentations on various issues which are important for those considering doing business in the USA. Below, Scott James of Faegre Baker Daniels LLP discusses legal considerations. The full playlist is available on UKTI’s Youtube channel.


Allyson Stewart-Allen on Working with Americans

Working With Americans

Cultural Differences in the US


Exporter of the month


FreeAgent Business Development Director, Kevin McCallum, shares his experience of a trade mission to the USA and highlights the importance of company culture:

“Culture” is one of those words that means different things to different people. For some it means opera, for others kilts and bagpipes and for yet others it flashes up images of yoghurt!

It’s a fairly well-known fact that long-established and large traditional businesses are often discussed in a resigned, but exasperated tone as being and acting just the way they do for reasons of company culture.


Meet the Specialists:

Allyson Stewart-Allen / International Marketing Partners

Allyson Stewart-Allen is an internationally-renowned business guru and media personality whose expertise in the fields of international marketing and inter-cultural working is sought by European and US household names growing their markets on either side of the Atlantic. A Californian based in Europe for over 20 years, Allyson applies her extensive consulting experience, languages and MBA education with Dr. Peter Drucker to the company she founded, International Marketing Partners.

To read more about Allyson and her work in International Marketing Partners, as well as her contributions to Open to Export, visit her profile

portrait of allyson stewart allen
portrait of sue marsden

Sue Marsden / UKTI USA

Sue Marsden has lived and worked in New York for the past 10 years. Her current role is Head of Trade Services within UK Trade & Investment at the British Consulate. She has responsibility for managing and directing all UK company enquiries and project work across the US network. This includes responding to general queries about exporting to the United States, and directing industry-specific questions to the right people in their teams.

To read more about Sue and her work with UKTI, as well as her contributions to Open to Export, visit her profile

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