Market Research
Market Research
Access to Export Ltd
Access to Export can undertake both desk and local research so you approach new markets in the appropriate way.
View More >
Access to Export Ltd
22 Lonsdale
Linton
Cambridge,  CB21 4LT
01223890767
Visit our Store
Request an appointment >
Desk Research
Desk Research
Northstar Research Partners (UK) Ltd
What is it?
Desk Research, also known as secondary research, is reviewing and analysing existing content and presenting an overall picture based on this knowledge.

What does it involve?
Looking at information and past analyses that have been produced on a subject matter! This can be from a range of sources such as government resources, industry sector briefings, existing research studies, pretty much anything that is publicly available. Also, with the explosion of social media sites as a platform for individuals to express their opinion, social mining is an innovative way of obtaining social chat on a brand, product or phenomenon in different markets and over time.

What can it do for you?
When entering a new market, often the best place to start is to investigate the facts already available, in order to highlight key learnings and identify opportunities. Your enlightened knowledge will inform your approach and keep your product/service in touch with your target customer.
View More >
Northstar Research Partners (UK) Ltd
Studio D
22 Ebury Street
London,  SW1W 0LU
0207824970
Visit our Store
Request an appointment >
Focus Groups
Focus Groups
Northstar Research Partners (UK) Ltd
What is it?
A focus group is a method of qualitative research in which a group of people are interviewed by a trained moderator to discuss a particular topic. Group interaction is a key aspect of this method as people are encouraged to share and debate their experiences and opinions. Clients often like to attend focus groups and watch behind a one-way mirror as it is a great opportunity to listen to what your consumers have to say in their own words.

What does it involve?
It involves a group of people being asked about their perceptions, opinions and attitudes towards a product, service, concept, advertisement, or packaging. It is also useful for exploring people’s knowledge and experiences and can be used to understand not only what people think but how they think and why.
View More >
Northstar Research Partners (UK) Ltd
Studio D
22 Ebury Street
London,  SW1W 0LU
0207824970
Visit our Store
Request an appointment >
Go-To-Strategy
Go-To-Strategy
Northstar Research Partners (UK) Ltd
What is it?
When expanding globally it is critical to plan the most effective entry approach – this is known as a ‘go-to strategy’

What does it involve?
A number of elements are involved in creating an effective go-to-strategy. These potentially include, identifying which should be your lead product or service, how best to engage with your target market and which channels are most effective in maximising reach.

What can it do for you?
A go-to-strategy provides you with the tools needed to execute a high impact product or service launch. It ensures your strategy is specifically tailored to the market context and speaks directly to your target customers, optimising the success of your global expansion
View More >
Northstar Research Partners (UK) Ltd
Studio D
22 Ebury Street
London,  SW1W 0LU
0207824970
Visit our Store
Request an appointment >
Market Exploration
Market Exploration
Northstar Research Partners (UK) Ltd
What is it?
Before taking your brand to a new market it is essential to know the ‘lay of the land.’ Market exploration is the study of a potential market to understand its consumer dynamics and existing landscape.

What does it involve?
It is sometimes best to begin by conducting secondary research to explore a potential new market. Reviewing existing information helps to initially gauge the type of market, products and services available, current trends and competitive players. Qualitative methods are then vital to ‘deep-dive’ into the market in order to really understand its cultural nuances, your category in-depth and your target customer.

What can it do for you?
It enables you to determine which markets to pursue and uncovers key information to succeed in expanding globally - assess the market’s fit with your brand, understand consumer and cultural nuances, pinpoint new opportunities and learn how best to tailor your product/service to maximise rewards.
View More >
Northstar Research Partners (UK) Ltd
Studio D
22 Ebury Street
London,  SW1W 0LU
0207824970
Visit our Store
Request an appointment >
Qualitative Research
Qualitative Research
Northstar Research Partners (UK) Ltd
What is it?
Qualitative research is about speaking to consumers to find out what makes them tick – learning about their lifestyle, behaviour, likes and dislikes

What does it involve?
Qualitative research encompasses a range of methods, including face-to-face or online focus groups which involve speaking to groups of consumers who purchase your brand/competitors.
It also includes in-depth interviews, ethnographies and shop-a-longs which involve interviewing representative individuals in more depths, to gain a greater understanding of their world.

What can it do for you?
Qualitative research enables you to discover what consumers want and most importantly 'why' – understand their needs, attitudes, preferences, brand perceptions and what drives decision making.
Among its many uses, qualitative methods can help you develop your brand identity, product design, launch strategy, communication and advertising concepts.
View More >
Northstar Research Partners (UK) Ltd
Studio D
22 Ebury Street
London,  SW1W 0LU
0207824970
Visit our Store
Request an appointment >
Quantitative Research
Quantitative Research
Northstar Research Partners (UK) Ltd
What is it?
Quantitative Research aims to gather the opinions of a large number of people by obtaining a wealth of numerical data in a structured way.

What does it involve?
•Typically surveys and questionnaires conducted online, over the telephone or even text messaging via mobile. Generally closed questions are used, meaning the respondent will select from a choice of options; asking customers to rate from 1 to 10 or 5 (scale questions) is very common.
•Talking to a large enough sample of those who are representative of your target customer ensures your data and therefore research findings are reliable.

What can it do for you?
Provide you with facts and statistics which can be used to improve your understanding of your target consumer, their behaviours and attitudes, and consequently inform and strengthen your products/services.
View More >
Northstar Research Partners (UK) Ltd
Studio D
22 Ebury Street
London,  SW1W 0LU
0207824970
Visit our Store
Request an appointment >
Target Consumer Exploration
Target Consumer Exploration
Northstar Research Partners (UK) Ltd
What is it?
Target Consumer Exploration works to define your target customer by understanding who they are and what they want. This is vital when taking your business abroad as the ‘make-up’ of your target customer will vary from market to market.

What does it involve?
Consumer exploration can involve quantitative or qualitative methods or alternatively, a mixed approach. For example a survey will capture the key demographics and ideals of a population, while in-depth interviews will further explore perceptions of a product or service area; getting into the mindset of your consumers.

What can it do for you?
Using a bespoke approach, Northstar can provide an in-depth understanding of your target customer - including their demographics, needs, values, attitudes, behaviours and lifestyle. Ultimately you will gain an indispensable ’target consumer’ guide to identify new opportunities and ways to tailor your product/service.
View More >
Northstar Research Partners (UK) Ltd
Studio D
22 Ebury Street
London,  SW1W 0LU
0207824970
Visit our Store
Request an appointment >