What are the costs involved in exporting mobile phone accessory goods to Nigeria.
I am exploring the possibilities of exporting a range of products to compliment the mobile phone, tablet industry which continues to grow.
I am looking for a layman's explanation of the export process and the logic that goes into determine the price to pitch at potential wholesale purchasers.
I appreciate that
(a) for wholesalers it will be necessary to have a pricing module based on a sliding scale with quantity purchased being the critical factor.
(b) wholesale price needs to be priced so as to ensure
- I as agent make a margin
- the wholesaler makes margin when selling to retail buyers
- the retailers make a margin when selling to the general public consumers
I have a retail price in mind ; is there a typical formula which I can refer in order to work backwards to determine indicative prices at each stage of the product life cycle. Appreciate it may change but at least will provide me with a benchmark to work with.
Your thoughts will be much appreciated.