We have a confectionery brand that sells well in the UK and we're interested in exporting it. Which would be the best (easiest) country to try first?

Question posted by Elaine Nester, on behalf of Alpha Design and Marketing Ltd in SY1

Our product is already in Europe via a wholesaler in the UK and also via branches of a UK based retailer but this is a small aspect of our entire distribution.

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HI Elaine, Great to know that you're looking to export your confectionary brand. If you are not already aware of Uk Trade & Investment then I would recommend that you make contact with them and look at www.ukti.gov.uk Locally to SY1 UKTI are based at the Shropshire Chamber of Commerce - The Shropshire International Trade team at the Chamber also lead for the Food and Drink Sector in the West Midlands which would no doubt suit your sector.

Shernel Stevenson, UKTI International Trade Adviser and Leadon the Food & Drink sector can be located on s.stevenson@uktiwm.co.uk - Good Luck with it.

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Hello Elaine

UK confectionery brands are sought after by international buyers.

One excellent place to meet the confectionery world is at the ISM trade show which next takes place in Cologne, Germany, from 26-29 January 2014. Around 60 UK confectioners regularly exhibit at the show and it attracts a strong audience of world buyers. We run the UK group and would be happy to explore if taking a stand would be a good fit with your strategy.

Let me know if this might be of interest. Alternatively, contact us to discuss how FDEA can offer insights and guidance on reviewing the markets with best potential for you.
Sandra

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Hi Elaine,

Your question is an interesting one. Rather than think of best/easiest country, have you thought about conducting research, having a look at existing research to help understand how well your product would potentially lift off in an overseas country? Wherever you may want to launch, I suspect you would want to understand how your brand/product would likely be received or perhaps gather some intelligence to understand how best to maximise the selling power of your confectionery brand in a different country.

For example confectionery world market leader - Mars Wrigley - has a strong presence in North America, but is weaker in Scandinavia and parts of Asia and South America. Different strategies would be utilised for different countries in order to best reach the target consumer of each country.

I hope this is useful.

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Sandy Liu, on behalf of SL Trading Ltd in Hong Kong.

According to Goldman Sachs, the confectionery segment in China would grow $100bn by 2020 to $280bn. Hershey has recently invested a lot in the Chinese market and made a Chinese brand name for its consumers in China. I am certain that confectionery products are highly demanded over there. Using online platforms is probably the easiest and fastest way to sell your products abroad. Check out http://www.export-to-china.com - it provides excellent marketing services to connect you with Chinese buyers.

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Mike Hunter, on behalf of betterlanguages.com Ltd. in Nottingham.

Hi Elaine
An important aspect of selling any food internationally is correct labelling. This will require essential information such as ingredients lists to be in the language(s) of the target country. Food labelling law is a complex area, but essentially there will be greatest similarity in labelling requirements within EU countries. We translate confectionary packaging into a wide range of languages for a number of leading brands. We also have access to specialist compliance advice. Our food label translation page has some information you may find useful on the translation aspects: http://www.betterlanguages.com/translation-services/label-and-packaging-translation/food-label-translation/
I agree with previous posters that UKTI are an excellent source of advice and support.
Hope this helps.

Kindest regards
Mike

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Lee Teng, on behalf of CCI in China.

Hi, I know a Chinese company who's looking for UK food products. Pls feel free to let me know more about your company and products.

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Ken Lau, on behalf of Tasty Goods Limited in SW15.

Hi Elaine,

You've posted an interesting question.. I think the answer by Sandra regarding trade show would be a good start to compile the responses.

If the confectionary brand would be keen on the china market, then perhaps we can assist. We are already exporting to China and understand the documentations and procedure. My team in Shanghai, China can also deal with labelling, marketing and distribution of the brand through our strong network of buyers.

If this is of interest, please contact me.

Best regards,
Ken.

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