Non vat registered - selling on Amazon France
We have just started up a UK ltd company and are making c£3k per month eCommerce (Amazon) sales to UK customers. We'd like to start offering to Europeam customers too via Amazon but getting conflicting advice about whether as a non VAT registered business we can do so. From hmrc guidance we thought that until our total sales (from customers wherever) reached £77k pa we didn't need to register for VAT. However an Amazon affiliated VAT service company is insisting that any French customer sales would be Distance Sales and must have UK VAT applied. This seems like nonsense to me but looking for corroboration please!!