Question posted by Julian McCrea, for Portal Entertainment in E1
18 July 2012

Hi there,
We are looking to expand into the US and APAC over the next two years - it would be good to access some initial market data for each region to assess feasibility around the thriller market for publishing and film.

6 responses

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Hi Julian, it's good to hear from you. It's Rich Powell here from UKTI in New York.
As I’ve mentioned before, some of that research/analysis could potentially be undertaken here in the US by the Trade & Investment teams at the various Consulate’s across the US. Alternatively, have you spoken to Keith Moses in the London in the UKTI team there, about applying for the Export Market research Scheme (EMRS) to come to market and undertake your own research? That grant – if awarded – covers half your flight and hotel costs for the entire period. Let me know if you’d like a re-introduction, and I’ll facilitate it.
Alternatively, in terms of who’s currently splaying n the space, useful lists of publishers include:
http://spywriter.com/publishers.html
And some general info/stats on the US film thriller market can be found here:
http://www.the-numbers.com/market/Genres/Suspense.php
Let me know if you’d like me to re-send the info on Establishing A Business Presence here, I’d be happy to pass that on, as well as speak to you again, off line, and n the phone. Sincerely,
Rich Powell
Vice-Consul (Creative & Media)
UKTI New York

18 July 2012 Response given by Richard Powell,
on behalf of UKTI USA in British Consulate-General, New York.

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Julian

If you would like to find out about the China market, I would suggest considering a reserach report - Keith Moses, UKTI London (mentioned above) can help, as can we at the China-Britain Business Council. If you would like to discuss further, please let me know.

Kind regards

Lise

25 July 2012 Response given by Lise Bertelsen,
on behalf of China-British Business Council in SW1E.

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Hi Julian, your question was forwarded to the relevant sector leads at UKTI Seoul in South Korea. They came back with the below (separated into two posts for space restriction reasons). If you're interested in finding out any more please let us know - trade.korea@fco.gov.uk - Thanks!

Film:

KOCCA (Korea Creative Content Agency)
http://korean-content.com (a government agency)

Korean Film Council (KOFIC)
www.kofic.or.kr

Above sites contains comprehensive info on the Korean film industry and companies can find lots of useful info on how the market is in Korea.

Just to give a snapshot on the industry, South Korea is now one of the fastest growing cinema markets in the world. The South Korean movie and television industry has become fashionable throughout East Asia - the so called "Korean Wave" of entertainment is generating substantial export revenues. However, although they have benefited from a significant growth in their regional market and the Korean film industry exports are keen to reduce their dependence on the Asian markets. There may be some potential for UK companies in the areas such as development of film production, distribution, and promotion that can more effectively address the opportunities of a globalised target market place.

31 July 2012 Response given by Laurence Burrows,
on behalf of UK Trade & Investment Seoul in South Korea.

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Publishing industry:

There are no clear figures for the size of the book market in Korea; the Korean Publishers Association (KPA, www.kpa21.or.rk) only collects information on new titles published, so estimates need to be made from a number of local sources, the KPA new book statistics and guesswork.

Korea is one of the top ten publishing markets in the world with a minimum retail market size of US$4bn (£2.5bn) and possibly 50 per cent more than this. The reason for this uncertainty is that many of Korea’s largest educational publishers bundle materials together with education services to add value to their content and exploit the fact that Korea enjoys the highest per household spending on after-school education than any other country in the world. Local publishers’ receipts on trade sales (adult fiction and non-fiction, general children’s books) are worth around US$1.4bn (£0.9bn). Korean language rights royalties to foreign publishers are currently worth some US$348m (£218m). Imported books across Children’s Trade, ELT, Higher Education and STM segments have a local value of US$260m (£160m) if journals and other academic electronic subscription content are added in. The government publishes required textbooks for primary education and some subject areas in lower and upper secondary with a retail value of some US$100m (£62m). Publishers’ receipts on supplementary school books and after-school education materials of all kinds are worth another US$1.1bn (£0.69bn) with many of the materials bundled together with such tutoring subscription services over-the-phone tutoring, online help, marking and correcting of test materials etc.

31 July 2012 Response given by Laurence Burrows,
on behalf of UK Trade & Investment Seoul in South Korea.

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Hi guys,

Apologies for the delay in replying on this!

Rich + Lise - I will get back in touch with Keith Moses. We had an initial meeting back in January, then it all went quiet - can you send me his email again?

Laurence - thank you very much for this information on South Korea. Interesting insight about the educational market.

I can see we are going for the following strategy UK (2013), US (2014), APAC (2015). So it is likely we will start on feasibility next year for the US and then APAC at the start of 2014. Certain trends will continue to dissipate but thriller genre and the level of consumption is changing dramatically with the advent of e-books.

Thanks again, and if there are any creative content/digital media events in your region, keep me in touch! :)

Julian

2 August 2012 Response given by Julian McCrea,
on behalf of Portal Entertainment in E1.

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Julian

Keith's email address is: keithmoses@uktilondon.org.uk

Lise

3 August 2012 Response given by Lise Bertelsen,
on behalf of China-British Business Council in SW1E.

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