Market Research in Nigeria

Question posted by Christian Akalonu, on behalf of Chris-Global Ventures (UK), Ltd in TW8

What is the best possible way to conduct market research in Nigeria if one is exporting from Uk to Nigeria.

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Hi Christian,

It depends on your aims and objectives. This will then have an impact on the methods adopted and the approaches and also what’s feasible in one market may not work in another. But ultimately it’s about finding the best way to speak to your target consumers to provide the answers to your business questions. One way of conducting research in another market is to work with an agency who has experience of carrying out international research, working with local suppliers and being on the ground to ensure all runs smoothly. Putting aside the smooth running of logistics, we feel it is important to partner with an agency who understands the importance of cultural nuances, getting to the heart of your target customer and pulling out key actionable insights in order to make your product/service work in that market.

Do you have any specifics on what you want to research and what products you’re looking to export?

Do feel free to contact us in anyway if you want to discuss how Northstar Research could help!

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Richard England, on behalf of Consulting for Export in WD3.

I agree with the previous response but could also propose a slightly different solution. My colleague Paola spent several weeks in Nigeria conducting market specific research on behalf of the Commonwealth Business Council. Naturally, she was able to make contacts with all the major support organisations and with some Government departments in Nigeria so she has current knowledge and experience of the market. However, it would depend greatly on the type of research you are looking for to determine if we could be of assistance.


Richard England

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Rukayat Lawal, on behalf of UK Trade & Investment Nigeria in Nigeria.

Dear Christian,

Thank you for your question.

I work to the team that has responsibility for a number of sectors to include, Healthcare, Food, Drink & Retail, Creative & Media, Agric-Technology to mention a few, in UK Trade & Investment Nigeria.

UK trade & Investment is the government organisation that helps UK based companies succeed in the global economy and assists overseas companies to bring their high-quality investment to the UK. There are a good number of services we can offer, most of which are chargeable, including providing market information, market-entry support, conducting research in various sectors, organising a launch event and so on. Our services are tailored to suit your needs, so we will be grateful to receive more information about your specific needs and plans if any for the Nigerian market so we can advise accordingly.


Rukayat Lawal

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Mark Walker, on behalf of UKTI London in London.

Hi Christian,

I work for the UKTI organisation and am an International Trade Advisor based in London, we are here to be your signpost to the services available through our network of overseas offices, I can work in cooperation with Rukayat to look at the market research requirements you have.

Perhaps you would like to contact me on, I’d me happy to discuss the best route forward.

The UK Trade & Investment organisation is a joint venture between The Department for Business, Innovation & Skills (BIS) and British Foreign & Commonwealth Office (FCO).
UK Trade & Investment (UKTI) staff are experts in Helping Your Business Grow Internationally. We provide expert trade advice and practical support to UK-based companies wishing to grow their business overseas. With 2,400 staff and a presence in 96 countries, UKTI can assist you on every step of the exporting journey. Whatever stage of development your business is at, we can give you the support that you need to expand and prosper.

Through a range of unique free and government subsidised services, including participation at selected trade fairs, outward missions and providing bespoke market intelligence, we can help you crack foreign markets and get to grips quickly with overseas regulations and business practice.
Learn more

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David Eales, on behalf of Excel Shipping Limited in Hornchurch.

Hi Christian

Excel is a leading international Shipping provider, providing Freight forwarding,Container management and Services, International removals to destinations such as Cyprus as well as Air Freight, Road Freight and a Specialist Deep Sea Division world wide and operate services to Nigeria.
With over 26 years of experience you can rest assured we will provide you with a professional quick service and can provide you with expert support from start to finish.
Why Use Excel?
· 26 Years of professional expertise
· Competitive prices
· Wide selection of Freight Forwarding services
· Reliable & trusted Overseas agents to monitor your cargo
· Regular schedules – Ensuring your cargo is delivered on time
· Receiving depots throughout the UK
· Comprehensive knowledge of documentary requirements and procedures
· Full BIFA Membership

Kind regards
Dave Eales e mail
Excel Shipping Limited
Tel 01708 515151

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