In the case of TV units, before exporting it is advisable to check with the Moroccan Standards Institute (see below) with regards the existence of specific norms.
Moroccan Standards are regulated by the Moroccan Standards Institute (Institut marocain de normalisation – IMANOR –) which is part of the Ministry of Trade and Industry and New Technologies (Ministere du l‟Industrie, du Commerce et des Nouvelles Technologies) (www.mcinet.gov.ma ). Generally, in the absence of separate Moroccan standards, goods that are freely available within the EU are considered to meet safety requirements.
2/ Import licence and customs duties:
Most products can be imported into Morocco without an import licence. The customs web site (www.douane.gov.ma/adil ) does not mention any import licence requirement for TV units.
Customs tariffs for industrial products entering Morocco from the EU were dismantled by 1st March 2012.For further information on the EU agreement and customs duties and tariffs, consult Morocco's customs website (see above) under ADIL. TV units fall under chapter 8528.
3/ Local representation:
In most cases local representation, in the form of an agent or distributor, is necessary in order to do business in Morocco (this is a matter of practicality, rather than a legal requirement). UK exporters can approach the Moroccan market in several ways:
• Export direct
• Set up a local company/branch
• Appoint a distributor/agent
• Form a joint venture with a Moroccan company
However, as already noted, even when exporting direct it is advisable to appoint a local representative.
If you decide to set up a local branch, most common types of are the limited liability company (SA) and the private limited company (SARL). You will need to contact a local chartered accountant company to help register your company.
UKTI Casablanca - Morocco