exporting Craft Beers

Question posted by Gary Proctor, on behalf of pcptrading in SK12

Good Evening.

I have been asked by several local independent Micro Brewers to explore to possibility of Exporting their products. I am aware that the US is a good starting point due to the popularity of this particular product, and maybe Australia with the large Ex Pat population. I am looking for any help/advice/info on a starting point of contact. Any help is gratefully appreciated.

I will also hopefully be combining any potential clients abroad with some contacts I have made from companies in the Food industry also keen to explore the export market

Thanks in advance

Gary

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Open to Export, on behalf of Open to Export in London.

Hi Gary

Thank you for your question.

Its great to hear you are now exploring export to the US aswell as Europe.

You may wish to review your previous question on exporting beer and make contact with the community members who offered support with the US market:

http://opentoexport.com/questions/exporting-beer/

Also, here is a case study of a small scale British brewer who has achieved export success in the United States:

http://opentoexport.com/article/cheers-ukti-helps-westcountry-brewers-north-american-export-drive-1/

Best of luck with market entry.

Kind regards
Gemma

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Rob Affleck, on behalf of Currency UK in SW11.

Hi Gary,

I am a foreign exchange broker with Currency UK, partners of the Institute of Export. I manage the international trade for quite a few companies in the wine, spirits and beer trade.
If you would like to talk about how to protect your profit margins when trading overseas, please give me a call on 020 7738 0777.

I'd suggest the markets available to you are more numerous than you mentioned and you wouldn't need to rely on ex-pats. Globally, consumers are testing their palates and people now fill their baskets with multiple products, not just a homogeneous 6 pack.

Kind regards,

Rob

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Stephen Curtis, on behalf of Curtis Law LLC in Chicago, Illinois.

Rob:

I run a small law firm in Chicago that focuses on in-bound business and have some recent experience advising a UK brewer on bringing their products into country. Happy to talk further to see if we can help support what you are trying to do.

Steve

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Firstly Federal Law requires you to have a Permit called a TTB Form 5100.24.
Also you must submit any other location qualifying documents for each location where you plan to conduct business as an importer . This permit as an importer does not automatically allow you to conduct business as a wholesaler.
Please visit http://www. ttb.gov/beer/import.shtml where one will find a link to the TTB Form 5100.24.
Also look at the Brewers Association for up and coming events. E-mail info@brewersassociation.org
Tel: 001 303 447 0816 from the UK or Toll free on 1 888 822 6273
Their Office Location is 736 Pearl St Boulder .Co 80302
Mailing address PO BOX 1679 Boulder Co. 80306

Rosa

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Lauren Dickerson, on behalf of UK Trade & Investment USA in United States.

Hello Gary,

As Rosa mentioned, the TTB is the main regulatory body for the US in regards to craft beer. It is also important to note, that the FDA does regulate some issues in regards to beer - any brewery would have to register with each organization. It is important to note, that not only will a company have to register with these organizations, they must then find an importer to work with to take responsibilty of their products once in the US. The breweries should also be aware of the three-tier system that is in place here in the US - regarding beer distribution. It is important to note that in combination with federal laws each state has a unique set of laws that regulate the sales and distribution of craft beer.

The Brewers Association is also a great resource for companies. Their website gives excellent up to date data that can be very beneficial to a brewery looking at the US for the first time. There are also resources available including a distributor list for each registered distributor in each state. The Brewers Association hosts an annual conference and trade show, The Craft Brewers Conference, which showcases the latest trends and technologies for all aspects of the craft beer market. The next show will be April 14-17 2015 in Portland, OR.

Another organization to be aware of is the National Beer Wholesalers Association. This organization holds a large trade conference every other year (2015 will be the next trade show year) in Las Vegas, NV.

As the food and drink specialist for UKTI I would be happy to speak further with you or the breweries directly in regards to the US craft beer market. Please feel free to email me at lauren.dickerson@fco.gov.uk.

Lauren

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Kimberly Carsok, on behalf of OTSA in W1U.

Hello Gary,

If you are still looking for opportunities for microbrewers to test out the export market, I've got a great opportunity coming up in November as part of a large international trade show in Germany. The organisers of BrauBeviale are sponsoring a Craft Beer Corner at the show, where tastings of microbrews from around the world will be led by accredited beer sommeliers for the trade visitors. We aim to invite a number of key beer buyers and distributors in Europe to this special tasting area. The only cost to the brewers participating is for providing the beer (5 liters per brew) and for shipping it to Germany.

Additionally we are working on opportunities for exporting microbrewers in the USA through the trade event InterBev in Chicago (June 2015).

If either of these would be of interest please get in touch with me via email - kimberly@otsa.net.

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Ian James, on behalf of i2i Infinity Limited in BA4.

Hi Gary,
When you reach the stage of wishing to move the goods, the breweries will be able to suspend excise duty using a system called EMCS. This covers the portion of the journey from the brewery to the exit point of Europe (if exporting to USA for example).

Drop me a line if you need any assistance in this area as we can help you link to HMRC for the EMCS declaration. At the same time you or the brewery can raise the appropriate export paperwork to accompany the shipment.

Kind regards,
Ian James.

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For anyone interested in exporting craft beers to Singapore we currently have business opportunities http://britcham.org.sg/business-services/business-opportunitiess

For more information you can email me at jennifer@britcham.org.sg

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