China Import Licence problem

Question posted by Vince Snowden, on behalf of Viamaster International Ltd in WF10

I have recently exported some pallets of food magazines to China which is not a commercial sale as purely going in to hotel chains and restaurants for general public use but the Chinese authorities claim that the goods need to have an import licence. Agent in Hong Kong is trying to help but as the receivers in China are not trading companies this is proving to be extremely tricky. Can anyone offer any advice / quick fixes ?