Jeanne-Elise M. Heydecker
Head of Marketing for Sannam S4
Tel: +91 11 42124100
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Jeanne Heydecker brings over 25 years of experience as an entrepreneurial marketing and technology executive specializing in companies needing to move to the next level through the development of on- and off-line sales and marketing programs for business-to-business and consumer markets. Jeanne is experienced in successfully launching new companies and new products and services, from the world’s first unified messaging software for small business and the world’s smallest closed loop motion control system, to the world’s first entirely solar-powered mobile telecom and broadband internet network.
Previously AVP – Worldwide Marketing for India’s Shyam Group of Telecom Companies (VNL/Shyam Telecom/Shyam Networks/Ubico/Citycom/Spectranet), she directed PR agencies that generated coverage in some of the world’s leading media from the Wall Street Journal and BusinessWeek, to Time and CNBC, and won top industry awards for VNL including the World Economic Forum Technology Pioneer Awards, Wall Street Journal Technology Innovation Awards and Fast Company’s Fast 50 during her tenure.
Moving from Chicago to India in 2007, Ms. Heydecker became the Marketing Group Leader at Intrasoft Technologies and was responsible for the overall growth of the 123Greetings.com website. Using innovative techniques, Ms. Heydecker and her team developed B2C email campaigns that increased open rates from 2% to 28% in six months. She introduced social media marketing and developed apps for Facebook, Bebo, MySpace & Friendster. The Facebook app became a Top 100 app within three months. 123Greetings.com became ComScore’s 8th fastest gaining property by December 2007 and had reached 4th by February 2008 during her tenure.
In Chicago, Ms. Heydecker, as a department of one, single-handedly designed, wrote, and produced a series of 50+ web sites for a large public school district that won an Official Honoree Webby Award due to their effectiveness in improving communication between staff, students and the community at large.
Four years prior, Ms. Heydecker co-founded and was Vice President of Web Design, Marketing & Consulting at BuzzBoltMEDIA and planned and managed all web production activities. Provided turn-around consulting and producer expertise to clients whose existing web projects had stalled or failed. Previously a Product Manager at Tripod, part of the Lycos Network of properties, Jeanne managed a team to implement interface improvements and directory products to promote across the Lycos Network, resulting in an average daily traffic increase from 12 million page views per day to 16 million page views per day in nine months.
Jeanne was also responsible for the marketing communications, technical documentation, and web development programs for MicroE Systems, a global OEM micro-encoder manufacturing concern; Telekol Corporation, developers of computer telephony hardware and software; and Semaphore, an object technology software training and consulting organization.
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