Teamup – working with UKTI to raise its profile at the Games and beyond
Headquartered in New York, SME provides branding and design solutions. Seeking access to the variety of sports and competitions in Europe and around the world, the company decided to open an office in the UK. The upcoming 2012 Olympic and Paralympic Games made London it first choice of location.
With practical help from UKTI and Think London (formerly London & Partners), SME opened its UK operations, under the name Teamup Co, in April 2009. The company went on to join UKTI’s Sports Sector Group and in November 2012 joined a UKTI Trade Mission to Brazil ahead of the 2014 FIFA World Cup™.
By the time the London Olympics opened, Teamup was well established in the UK. The company used the Games as a chance to entertain clients, solidify relationships and enjoy US media attention as an American authority on the UK sports scene.
“Thanks to our connection with UKTI, when we caught the US media spotlight at the London Olympics, we did so as a successful business that had built a foundation with major UK sports clubs,” says Fred Popp, Chief Executive at Teamup Co. “Undoubtedly UKTI will be an integral fixture in our growth plans going forward.”
Countries: United Kingdom and United States