The following videos offer insight from the Institute of Export (IOE) on sales & marketing in international trade. They are part of the International Trade Advice video series, which covers further topics such as getting started, culture & etiquette and documentation.
How do you create an international marketing strategy?
What should you expect from a distributor?
What would you expect from an agent?
What effects do the European Union regulations have on a distributor or agent?
What would be the benefit of a joint venture?
How does marketing differ internationally?
How should you set a marketing budget to trade internationally?
Should an export price be different to the home market?
To watch the full video series at Guru Online, please click here. (Guru Online will open in a new window.)