The website is crucial to exporters. The ability to talk about your products/services in the buyer’s language is fundamental to export marketing. However, getting your website translated is only step one: you now need to think about helping people find your website through search engines.
This calls for Search Engine Optimisation – SEO – which is all about the technical aspects of making your website “search engine friendly”. Understanding how to present your website to search engines and encouraging them to place your website at the top of search listing takes commitment and focus.
For beginners to international SEO, the task at hand can seem daunting. However, SEO is a long-term project that most importantly requires the laying solid initial foundations.
For those starting out on their SEO journeys, Kwintessential have produced a guide to international SEO that helps navigate people through some of the key considerations.
The guide focuses specifically on 5 key areas:
- Web basics
- On-site SEO
- Off-site SEO
- Cultural awareness
- Keywords & ranking in SEO
- Off-site SEO & Website optimization
- SEO tips & advice
- Translation & Localization
The guide is perfect for business owners looking abroad, exporters, e-commerce website owners, business development executives, international sales teams and of course online marketing professionals.
Through using this SEO guide, you will learn to make changes to your website to improve your visability as well as tips and pointers on how to drive more traffic to your website.
Once foundations have been laid, it is then time to start looking at developing an SEO strategy in line with marketing and sales ambitions, then researching more advanced techniques.