Case study: The Saucy Fish Co

Article posted by Aimie Stone, on behalf of Food and Drink Federation

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This content is part of our annual food and drink collaboration with the Food and Drink Federation (FDF) and the Food and Drink Exporters Association. Find out more about this feature at – http://opentoexport.com/info/food-and-drink-feature/

As a leading seafood brand, The Saucy Fish Co. have been making waves internationally with launches and brand exposure across three new territories.

The Saucy Fish Co. has seen the most significant growth to date in the US market since their launch six years ago, with their most recent listings. Now available in over 800 Publix stores across the southeast of the country, as well as stockists in 150 Whole Foods Market stores.

Both launches saw new and exciting products developed to tailor the brand to territorial flavour profiles and consumer demands, including exclusive products and single portion lines.

Since launching in Publix in March, these natively designed lines have seen a strong growth curve in sales and now reflect over 20% of export. This is a clear reflection of the British brands understanding of international markets and getting it right for consumers overseas.

Lakeland region in the USA has seen the most successful response to The Saucy Fish Co. brand.

In August, The Saucy Fish Co. raised brand awareness on new shores in Austria within a ‘British pop-up’ shop where the fish and sauce products were available to a new audience to whet the appetite of the Austrian market. As well as listings earlier in the year within both Waitrose and Spinneys across 12 targeted stores in Dubai.

After such a successful start to the year, The Saucy Fish Co. anticipate an imminent new listing internationally to grow the brand portfolio throughout the rest of 2016 globally.