8 step guide to food and drink trade fairs

Article posted by William Barns-Graham, on behalf of Open to Export

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Ahead of Anuga 2015, Open to Export sought tips from food and drink industry and trade show experts on how to succeed at trade shows in the industry. FDEA, UKTI and Anuga all came back with advice for companies attending shows, while Walkers’ Nonsuch and Nairns Oatcakes also provided insights and experiences having succeeded at shows themselves.

Download the free 8 step guide to food and drink trade fairs now!

anuga food trade shows guide

The tips given focussed on preparation ahead of the event, what to take to it, how to make the most of the UK pavilion and how to build long-standing relationships with distributors at the show.

Checklist for tradeshows

You can also read our case studies of Walkers’ Nonsuch and Nairns Oatcakes ahead of Anuga 2015.